Secrets_Of_The_Superbrands《超级品牌的秘密》
简述
封面
影片信息
官方网站
http://www.bbc.co.uk/programmes/b011fjbp
影片原始规格:
- 中文片名 ：超级品牌的秘密
- 中文系列名：
- 英文片名 ：Secrets Of The Superbrands
- 英文系列名：
- 电视台 ：BBC
- 地区 ：英国
- 语言 ：英语
- 片长 ：Approx. 59 mins/EP
- 版本 ：HDTV
- 发行时间 ：2011
影片内容介绍
剧情简介
Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them.
分集介绍
【科技品牌】Technology
Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions.
【时尚品牌】Fashion
Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he's determined to have their head examined to find out why.
【食品品牌】Food
Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.
截图
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Category:片名 Category:BBC Category:2011 Category:4. 应用科学类 Category:4.2 电机工程 Category:4.21 电信领域 Category:4.23 计算器领域 Category:4.62 食品 Category:5. 社会科学类 Category:5.1 社会 Category:5.14 舆论/议题 Category:5.3 财经 Category:5.31 微观经济 Category:7. 文化艺术类 Category:7.4 时尚/流行 Category:缺翻译
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