Business_Nightmares_with_Evan_Davis《伊万戴维斯和商业噩梦》
简述
封面
影片信息
官方网站
http://www.bbc.co.uk/programmes/b00yyc9j
影片原始规格:
- 中文片名 ：伊万戴维斯和商业噩梦
- 中文系列名：
- 英文片名 ：Business Nightmares with Evan Davis
- 英文系列名：
- 电视台 ：BBC
- 地区 ：英国
- 语言 ：英语
- 时长 ：59 min/EP
- 版本 ：TV
- 发行时间 ：2011
影片内容介绍
剧情简介
Even the world’s top companies make mistakes. Insiders reveal how plans that seemed like a good idea turned into commercial calamities
分集介绍
Doomed Designs
Evan Davis uncovers the scarcely believable stories of how some of the world’s most successful businesses have made monumental mistakes. With top-flight British business leaders including Sir Richard Branson, Sir James Dyson and Rita Clifton, Evan reveals how product design and manufacture can go horribly wrong, leaving customers in revolt and companies in crisis.
The extraordinary errors include changing the formula of one of the world’s favourite soft drinks, launching a detergent so powerful that tests showed it shredded consumers’ clothes, and pricing a certain car model too low. Evan extracts invaluable lessons from each misadventure in this riveting guide to what not to do in business.
Marketing Mess-ups
Evan Davis uncovers the astonishing inside stories of how some of world’s most successful businesses have made monumental mistakes. With British business leaders including Sir Richard Branson, Sir Martin Sorrell and Rita Clifton, Evan reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
Company insiders give their own accounts of these very public blunders, including how a bestselling soft drink hit the headlines and fell from favour; why there was such a backlash to a blip in a computer giant’s usually faultless PR handling; and how a jewellery empire was toppled with a few careless comments. Evan extracts universal lessons from each exceptional error in this essential guide to what not to do in business.
Disastrous Decisions
Evan Davis uncovers the inside stories of mistakes that triggered some of the business world’s most spectacular falls from grace. With top British business leaders including Sir Martin Sorrell, Sir Richard Branson and Sir Gerry Robinson, Evan analyses deals that spelled disaster and projects that backfired.
Executives reveal what it was like to be at the heart of corporate calamities including an audacious but ill-fated bid to take on the big airlines; the sportswear website that became the archetypal dotcom disaster; and a bank takeover blunder. From each extraordinary error, Evan distils a vital strategic lesson, offering his essential guide to what not to do in business.
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Category:片名 Category:BBC Category:2011 Category:5. 社会科学类 Category:5.1 社会 Category:5.17 行业 Category:5.3 财经 Category:5.31 微观经济 Category:缺翻译