The_Foods_that_Make_Billions《价值数十亿的食品行业》
简述
封面
影片信息
官方网站
http://www.bbc.co.uk/programmes/b00wdf5t
影片原始规格:
- 中文片名 ：价值数十亿的食品行业
- 中文系列名：
- 英文片名 ：The Foods that Make Billions
- 英文系列名：
- 电视台 ：BBC
- 地区 ：英国
- 语言 ：英语
- 时长 ：59 min/EP
- 版本 ：TV
- 发行时间 ：2010
影片内容介绍
剧情简介
Series which tells the story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.
分集介绍
Liquid Gold
This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.
The first episode tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years.
With unprecedented access to the world’s largest food and beverage companies, including Nestle and Danone, this is the inside story of how the bottled water business has become emblematic of an age of plenty in the West. With billions at stake, the market is fiercely fought over by the world’s multinationals who promise us health, convenience and youth. It is natural and pure and sourced at minimal cost, its real value lies in the marketing and branding.
Told by the Money Programme team, this film takes us to Hawaii, Japan, North America, France, Switzerland and Scotland to chart what lies behind the incredible success of this industry and explore what it tells us about ourselves.
The Age of Plenty
This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.
This episode tells the incredible story of how business has turned grain into one of the biggest success stories of the modern food industry.
With unprecedented access to the world’s largest food companies, including Kellogg’s, this is the inside story of how breakfast cereals have transformed the way we eat and the way we live.
This is the original processed, convenience food. It has ushered in a modern age of plenty in terms of choice and abundance.
Cereals are cheap and abundant but their real value lies in the processing, advertising and marketing that goes into creating well known brands.
It’s a controversial business that both responds to and drives our changing relationship with food and our obsession with health.
The Money Programme team tells the story of a business that has helped shape the modern world of business and advertising we know today.
Pots of Gold
This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.
This final episode tells the story of how yoghurt has been transformed from an unknown hippy food into a super food in 40 years. Along the way, yoghurt has driven a health revolution in the modern food business.
With access to the world’s largest food companies, this film from the Money Programme team travels to Japan, Finland, France to explain how yoghurt’s most important role has been to lead the food industry into the lucrative new market of functional food. The film explains how and why, today, all major food companies consider themselves less as processed food companies and more as health and wellness providers.
It’s a story of how our changing attitudes to food and health have both shaped and been influenced by this extraordinary industry. The story of yoghurt tracks a changing and diversifying Britain, along the way delivering consumers enormous choice, and business enormous profits.
截图
Image:The Foods that Make Billions_screen1.jpg Image:The Foods that Make Billions_screen2.jpg Image:The Foods that Make Billions_screen3.jpg
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| 内容 社会科学类 | 社会 | 休闲活动 | 饮食 | 行业 | 财经 | 微观经济 |
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Category:片名 Category:BBC Category:2010 Category:5. 社会科学类 Category:5.1 社会 Category:5.15 休闲活动 Category:5.152 饮食 Category:5.17 行业 Category:5.3 财经 Category:5.31 微观经济 Category:缺翻译